Tuesday, December 11, 2012
New Zealand Has Become Middle Earth
Some may think this is a good thing. If you love Tolkien, the idea of living with Hobbits and Elves might sound pretty cool. Just remember there are also Orcs and Goblins and that guy who sang those weird songs whose name I can't remember. I think I've forgotten him because I didn't like him, but you guys know who I mean and he was not missed at all in the movies.
So, good stuff and bad stuff comes with the world of Tolkien.Despite the risk of potential evil-doers, New Zealand has embraced the idea of being home to it all to such a degree that, well, it's a wee bit scary. Don't believe me? I offer up the following proof of the impending Middle Earth-ification of New Zealand.
They get their weather in Elvish. Here's a guy dressed like Legolas giving the weather report on a local station. He's got the cloak and the ears and the hair and darned if he doesn't sound really good. It's impressive how good he sounds.
Then there's this huge and slightly scary Gollum mobile-statue thing in the Wellington airport. This could send a toddler into a total meltdown and definitely falls into the bad guy category if not actually evil. He causes nothing but trouble, he's got stringy, nasty hair, and he eats raw fish. They've even included fish in the display. Just another step toward acclimating its citizens for what's to come as Middle Earth.
How about a flight safety video that's filled with residents of Middle Earth, and Peter Jackson? New Zealand air thought it was a great idea, and I admit that they were right. It is without a doubt the most attention I've paid to one of those videos ever. And it's a fantastic way to promote the New Zealand that soon will be.
In fact, New Zealand Air is so excited about becoming Middle Earth Air that they've even decked out their planes with the cast of The Hobbit. Oh, and I can't leave out the recently issued, completely legal tender coins and stamps with images of the characters. Some might call this marketing, or overkill, or just enthusiasm. I call it like I see it.
New Zealand, it was nice knowing you. Middle Earth, welcome to the real world.